Heaven’s it’s February already!

Now that the flurry of New Year’s resolutions is behind us, I’d like to offer my top tips for good resolutions for your website. Of course these can be done at any time throughout the year, but it’s still early in the year, so why not head into 2023 on a better website footing 🙂

  1. Mobile Responsiveness: With an ever-increasing number of users accessing websites on mobile devices, it’s essential that your website is responsive and adjusts well to different screen sizes. It can really impact your business if your website can’t be read on a mobile device, or if buttons don’t show up in the right place, for example.
  2. Fast Loading Speed: Websites that load quickly not only provide a better user experience but also rank higher in search engines. This is becoming one of the high ranking factors in Google’s famous search algorithm. Do things such as optimise your images, use a fast hosting service, and minimise the use of unnecessary “resource heavy” plugins or third party software that could impact your site’s load speed.
  3. User-Friendly Navigation: Make sure your website’s navigation is intuitive and easy to use. Your aim is to get your website visitor to the info or “action” they’re after, in as few clicks as possible. Use clear headings, descriptive labels, and well-organised menus to help visitors quickly find what they’re looking for.
  4. Engaging Content: High-quality, well-written, and relevant content is key to attracting and retaining visitors to your website. Regularly publish blog posts, infographics, videos, and other forms of engaging content to keep your audience coming back, and of course to showcase your expertise. And if you post on social media, always put a link back to your website if you can. It’s good to consider making your site your “hub” of activity and content, so that you’re not too dependent on the vagaries of the latest social media platform, or changes to their rules!
  5. SEO Optimisation: Use search engine optimisation (SEO) strategies to increase your website’s visibility and ranking in search engines. This includes “on site” factors  such as using keywords, meta tags, and alt tags, as well as “off site” SEO like creating high-quality, and relevant, backlinks.
  6. Security: Keep your website and its visitors safe by using an SSL security certificate and regularly updating your website’s software and plugins. If you don’t have the technical know-how, then get help from someone who does – this is really important! Having an SSL security certificate is also a factor in how you rank in the search engines now. Another important security consideration is strong passwords.
  7. Analytics and Tracking: Use website analytics and tracking tools to monitor your website’s performance and understand your audience and how they navigate around your website. This information can help you make informed decisions about your website’s content and design to improve its overall effectiveness.

I hope you find these tips helpful.

I’d suggest reviewing them every 6 months or so – a fresh working secure website is one that’s loved by Google and your clients!

If you’d like to chat about how I can help you with your website – from an audit to a refresh or anything in between, get in touch!