Our clients are advised about the importance of optimising their website(s) so they get search engine attention. One good way of improving this attention is to have back links (i.e. links to pages on your website, from other websites) – but they must be good quality backlinks, from sites that have content relevant to YOUR website.

Here is a blog post called “Shady Link Building Methods You Should Avoid” that explains what to avoid with back links. Remember, your online reputation is as important as your offline reputation, and similarly, if it gets tarnished it’s very hard to get back on a good footing.

Contact us if you have a question about backlinks.

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