<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Simple Web Company</title>
	<atom:link href="http://thesimplewebcompany.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://thesimplewebcompany.com</link>
	<description>Simple websites... when you don't know where to start</description>
	<lastBuildDate>Mon, 01 Jun 2009 12:32:07 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Automatic blogging &#8211; is it as good as it sounds?</title>
		<link>http://thesimplewebcompany.com/automatic-blogging-is-it-as-good-as-it-sounds/</link>
		<comments>http://thesimplewebcompany.com/automatic-blogging-is-it-as-good-as-it-sounds/#comments</comments>
		<pubDate>Mon, 04 May 2009 15:29:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Useful Tips]]></category>
		<category><![CDATA[article marketing]]></category>
		<category><![CDATA[automatic blogging]]></category>
		<category><![CDATA[blogging software]]></category>
		<category><![CDATA[fresh content]]></category>
		<category><![CDATA[plugin]]></category>
		<category><![CDATA[simplify]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=396</guid>
		<description><![CDATA[In my talk to a group of Internet Marketers a few weeks back, I mentioned using Automatic Blogging to simplify the task of getting blog posts on your website regularly. There are various packages on the market which will do this for you, and this post reviews the one which I bought &#38; have been [...]]]></description>
			<content:encoded><![CDATA[<p>In my talk to a group of Internet Marketers a few weeks back, I mentioned using Automatic Blogging to simplify the task of getting blog posts on your website regularly. There are various packages on the market which will do this for you, and this post reviews the one which I bought &amp; have been using for several weeks.</p>
<p style="text-align: center;"><a href="http://tinyurl.com/cwhlkn " onclick="pageTracker._trackPageview('/outgoing/tinyurl.com/cwhlkn?referer=');"><img class="aligncenter" src="http://www.automaticblog.net/images/banners/automaticblog-468x60.jpg" border="0" alt="Automatic Blog - Automated Blog Posting Wordpress Plugin" /></a></p>
<p>The <a title="Plugin" href="http://tinyurl.com/cwhlkn" target="_blank" onclick="pageTracker._trackPageview('/outgoing/tinyurl.com/cwhlkn?referer=');">Automatic Blogging Plugin</a> is<span id="more-396"></span> a great piece of software which interfaces with the article directory &#8220;Article Base&#8221;. It&#8217;s a Wordpress plugin which you upload &amp; install in the usual way, once you have purchased it.</p>
<p>(Note: it is not available through the Wordpress 2.7.+ &#8220;Add New Plugins&#8221; function, as this is premium (paid for) software.)</p>
<p><span style="color: #339966;"><strong>Pro&#8217;s:</strong></span></p>
<ul>
<li>There is a long list of categories (over 300) from which to choose articles &#8211; for example, Antiques, Home Business, Education, Personal Finance, Internet Marketing, and many more.</li>
<li>You can super-niche by adding in keywords e.g. within the category of Blogging, you could add the keyword &#8220;Traffic&#8221; &#8211; this means only articles about blogging and traffic will be posted to your blog.<br />
Warning : be careful of the combinations you use; if you become too prescriptive you might not find any matching articles, which means no posts!</li>
<li>If you&#8217;re comfortable editing PHP files you could conceivably add more of your own categories. (Backup the plugin files <em>before </em>you do any editing!)</li>
<li>You can set the post frequency to vary the time of day, so it looks less automated.</li>
<li><span style="color: #339966;"><strong>TIP</strong></span>: If you <a title="Blogging Plugin" href="http://tinyurl.com/cwhlkn" target="_blank" onclick="pageTracker._trackPageview('/outgoing/tinyurl.com/cwhlkn?referer=');">go to the sales page</a> and then exit, you get an offer to get $10 off the current price</li>
</ul>
<p><span style="color: #ff0000;"><strong>Con&#8217;s: </strong></span></p>
<ul>
<li>Article Base is a good article directory, but doesn&#8217;t have quite such rigorous editorial controls as EzineArticles, so I find I need to check the articles that are being posted in case small grammar changes need to be made. It&#8217;s a small price to pay though, for the convenience of the automatically generated content.</li>
<li>As with all Article Directory&#8217;s TOS, you need to leave the author bio in place; you do however have the option to reduce the font size of this area so it&#8217;s a little less obvious to your blog readers.</li>
</ul>
<p><span style="color: #339966; font-size: 16pt;"><strong>Conclusion</strong></span></p>
<p>Money well spent if it frees up your time to do other Marketing activities!</p>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="Automatic blogging - is it as good as it sounds?" url="http://thesimplewebcompany.com/?p=396"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/automatic-blogging-is-it-as-good-as-it-sounds/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Review: plugin for shortening URLs</title>
		<link>http://thesimplewebcompany.com/review-plugin-for-shortening-urls/</link>
		<comments>http://thesimplewebcompany.com/review-plugin-for-shortening-urls/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 21:45:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[new plugin]]></category>
		<category><![CDATA[pretty link]]></category>
		<category><![CDATA[shortin URLs]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=378</guid>
		<description><![CDATA[Here&#8217;s an interesting plugin that Wordpress users might like to try: an alternative to the likes of TinyURL etc. With this plugin, the short links are hosted on your own domain&#8230; which means they are fully under your control.
&#8220;Hmmm, interesting!&#8221;
The plugin &#8220;Pretty Link&#8221; has been rated 4/5 stars; you can read more about it, and [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s an interesting plugin that Wordpress users might like to try: an alternative to the likes of TinyURL etc. With this plugin, the short links are hosted on your own domain&#8230; which means they are fully under your control.</p>
<p>&#8220;Hmmm, interesting!&#8221;<span id="more-378"></span></p>
<p>The plugin &#8220;Pretty Link&#8221; has been rated 4/5 stars; you can read more about it, and download it, <a title="Pretty Link" href="http://wordpress.org/extend/plugins/pretty-link/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/wordpress.org/extend/plugins/pretty-link/?referer=');">here</a>.</p>
<p>To quote the plugin page, &#8220;Pretty Link tracks each hit on your URL and provides a full, detailed report of where the hit came from, the browser, os and host. Pretty Link is a killer plugin for people who want to mask their affiliate links, track clicks from emails, increase the reach of their website by spreading these links via Twitter, forums or comments on other blogs.&#8221;</p>
<p>I&#8217;ve created short URLs &amp; have put them out on Twitter to see what happens &#8211; it&#8217;s very simple to install &amp; administer, so worth a look. It&#8217;s too soon to check out the stats and so on, but I&#8217;ll update this post when I have some more info for you.</p>
<p>Hope this is useful!</p>
<p>Cheers</p>
<p>Tracey</p>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="Review: plugin for shortening URLs" url="http://thesimplewebcompany.com/?p=378"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/review-plugin-for-shortening-urls/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Resource list from April 16th talk</title>
		<link>http://thesimplewebcompany.com/resource-list-from-april-16th-talk/</link>
		<comments>http://thesimplewebcompany.com/resource-list-from-april-16th-talk/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 12:38:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=332</guid>
		<description><![CDATA[Hi there,
I gave a talk at Daniel Wagner&#8217;s monthly Mastermind Even on April 16th. It went well!
As promised, I&#8217;m publishing the Resource List from my talk the other day. I do hope you enjoyed it if you were able to attend.

Recording of the talk: click here; the audio quality isn&#8217;t always good, but the info [...]]]></description>
			<content:encoded><![CDATA[<p>Hi there,</p>
<p>I gave a talk at Daniel Wagner&#8217;s monthly Mastermind Even on April 16th. It went well!</p>
<p>As promised, I&#8217;m publishing the Resource List from my talk the other day. I do hope you enjoyed it if you were able to attend.</p>
<ul>
<li>Recording of the talk: click <a href="http://thesimplewebcompany.com/wp-content/uploads/2009/04/2009-04-16-19.47-tracey-rissik.wmv">here</a>; the audio quality isn&#8217;t always good, but the info is!!</li>
<p><span> </span></p>
<li>Resource list: click <a href="http://thesimplewebcompany.com/wp-content/uploads/2009/04/resources-list.pdf">here</a></li>
<p><span> </span></p>
<li>The attendee special offer is at <a href="http://thesimplewebcompany.com/top-10-plugins-offer/">http://thesimplewebcompany.com/top-10-plugins-offer/</a></li>
</ul>
<p><span> </span><br />
<span> </span></p>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="Resource list from April 16th talk" url="http://thesimplewebcompany.com/?p=332"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/resource-list-from-april-16th-talk/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Review: new plugin for pinging</title>
		<link>http://thesimplewebcompany.com/review-new-plugin-for-pinging/</link>
		<comments>http://thesimplewebcompany.com/review-new-plugin-for-pinging/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 15:31:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO tips]]></category>
		<category><![CDATA[Useful Tips]]></category>
		<category><![CDATA[maxblogpress]]></category>
		<category><![CDATA[ping and tag]]></category>
		<category><![CDATA[ping directory]]></category>
		<category><![CDATA[ping optimizer]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=312</guid>
		<description><![CDATA[For those of you who have been doing stuff on the internet for a little while, you will most likely know that one good way of getting your website noticed is to have good Page Rank (with the likes of Google or Alexa).
 
SEO &#8211; Search Engine Optimization &#8211; on your pages and blog posts [...]]]></description>
			<content:encoded><![CDATA[<p>For those of you who have been doing stuff on the internet for a little while, you will most likely know that one good way of getting your website noticed is to have good <strong>Page Rank</strong> (with the likes of Google or Alexa).<br />
<span> </span><br />
SEO &#8211; Search Engine Optimization &#8211; on your pages and blog posts plays a part in this, as does having high-quality, regularly updated content.  And &#8220;pinging&#8221; your site to various ping directories, in effect asking them to link back to you, is also very useful.</p>
<ul>
<li>The <strong>good news </strong>is<span id="more-312"></span>, it can be done automatically within Wordpress.</li>
<p><span> </span></p>
<li>The <strong>bad news </strong>is that if you update a post several times, you send out a &#8220;ping&#8221; each time, which can cause you to be labelled a &#8220;ping spammer&#8221; &#8230; even thought there is no bad intention on your part at all!<br />
<span> </span><br />
By default WordPress pings all your specified directories whenever you post a new topic in your blog. That <strong><em>sounds</em></strong> good, right? Well, not really &#8211; because WordPress also pings whenever you edit and update any existing post&#8230; so if you edit a post 15 times then WordPress will send 15 pings to each ping directory you alert.</li>
<p><span> </span></p>
<li>The <strong>other bad news</strong> is that, if you <strong>post-date</strong> posts to appear in your blog at some future date, the pinging takes place when the blog is created, not posted&#8230; resulting in pings to posts that can&#8217;t yet be viewed. This can damage your credibility with your readers, as well as annoying the ping directories &amp; search engines.</li>
<p><span> </span></ul>
<p style="font-size: 14pt;"><span style="color: #ff0000;">Enter the heroes!!! &#8230;</span></p>
<p>these are the guys at MaxBlogPress, with their plugin called &#8220;<a title="MaxBlogPress Ping Optimizer" href="http://www.maxblogpress.com/plugins/mpo/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.maxblogpress.com/plugins/mpo/?referer=');">MaxBlogPress Ping Optimizer</a>&#8220;.<br />
<span> </span><br />
When you use this plugin, it manages your pings in a far more sensible, and ping-friendly way.</p>
<ul>
<li> When you write a new post, your blog pings and notifies all the ping services in your directory list that it (the blog) has been updated. This encourages search engines and different blog directories/services to index your updated blog properly.</li>
<p><span> </span></p>
<li>Now the <em><strong>really </strong></em>good news: when you edit an <em>existing</em> post, it won&#8217;t send another ping to ping services &#8211; this prevents any sort of &#8220;spamming&#8221; activity &amp; stops your blog from getting banned.</li>
<p><span> </span></p>
<li> When you post-date a post by editing the time stamp to a future date, this plugin will ping only when your post actually appears in your blog on the scheduled date. So if you pre-write 10 posts for a 10-week schedule, one ping will be sent each week as the post &#8220;goes live&#8221;, instead of 10 pings being sent all at once on the day your write all the posts.</li>
</ul>
<p><span> </span><br />
<span> </span><br />
<span style="text-decoration: underline;"><strong>The Good and The Bad</strong></span></p>
<ul>
<li> <img class="alignleft size-full wp-image-318" title="apply" src="http://thesimplewebcompany.com/wp-content/uploads/2009/04/apply.png" alt="apply" width="22" height="22" />This plugin is free to download from this page: &#8220;<a title="MaxBlogPress Ping Optimizer" href="http://www.maxblogpress.com/plugins/mpo/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.maxblogpress.com/plugins/mpo/?referer=');">MaxBlogPress Ping Optimizer</a>&#8220;</li>
<p><span> </span></p>
<li> <img class="alignleft size-full wp-image-318" title="apply" src="http://thesimplewebcompany.com/wp-content/uploads/2009/04/apply.png" alt="apply" width="22" height="22" />When you activate the plugin, there is also a link in the text about the plugin, that you click so you go straight to the admin panel for the plugin; no more searching for where it is under your Tools or Settings toolbars!</li>
<p><span> </span></p>
<li> <img class="alignleft size-full wp-image-319" title="cancel" src="http://thesimplewebcompany.com/wp-content/uploads/2009/04/cancel.png" alt="cancel" width="22" height="22" />You <strong>do </strong>have to register the plugin, which involves a double optin step as well as an OTO (One Time Offer), but considering this plugin is free, that seems a small price to pay&#8230; and of course you unsubscribe if you find that the email communications aren&#8217;t useful to you.</li>
</ul>
<p><span> </span><br />
<span style="text-decoration: underline;"><strong>Conclusion: </strong></span>this is a very worth-while plugin, and one that I have now installed on my main business sites.<br />
<span> </span><br />
<span> </span><br />
<strong>P.S. </strong>You can check your website&#8217;s page rank at the website <a title="Page Rank Checker" href="http://www.prchecker.info/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.prchecker.info/?referer=');">http://www.prchecker.info/</a></p>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="Review: new plugin for pinging" url="http://thesimplewebcompany.com/?p=312"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/review-new-plugin-for-pinging/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Twitter Checklist For Small Businesses</title>
		<link>http://thesimplewebcompany.com/twitter-checklist-small-businesses/</link>
		<comments>http://thesimplewebcompany.com/twitter-checklist-small-businesses/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 14:03:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[twitter]]></category>
		<category><![CDATA[business brand]]></category>
		<category><![CDATA[can do can be]]></category>
		<category><![CDATA[twitter checklist]]></category>
		<category><![CDATA[twitter guide]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=184</guid>
		<description><![CDATA[I subscribe to a newsletter called &#8220;Can Do Can Be&#8221;, and the owner of the business has recently published a very good guide to Twitter, for small businesses. You can sign up to receive &#8220;The Twitter Checklist For Small Businesses&#8221; by going to this page: CanDoCanBe.
Karen polled a number of her Twitter followers to help [...]]]></description>
			<content:encoded><![CDATA[<p>I subscribe to a newsletter called &#8220;Can Do Can Be&#8221;, and the owner of the business has recently published a very good guide to Twitter, for small businesses. You can sign up to receive &#8220;The Twitter Checklist For Small Businesses&#8221; by going to this page<span id="more-184"></span>: <a title="Twitter Checklist" href="The Twitter Checklist For Small Businesses&quot;" target="_blank">CanDoCanBe</a>.</p>
<p>Karen polled a number of her Twitter followers to help her compile the list, and to get a different perspective on things. This is in itself a good tip &#8211; akin to interviewing people to make good digital audio products! So those of you considering that in future, remember this : )</p>
<p>Enjoy the ebook!</p>
<p>Tracey</p>
<p><strong>PS</strong> A tip from a Twitterer I follow: &#8220;<span class="status-body"><span class="entry-content">Be careful: <span style="text-decoration: underline;">don&#8217;t send personal or private information</span> in the Twitter Direct Message system.</span></span>&#8221; As with many public sites, no part of it is encrypted, so private or personal details are hackable, even in a 1-2-1 message with a follower!</p>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="The Twitter Checklist For Small Businesses" url="http://thesimplewebcompany.com/?p=184"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/twitter-checklist-small-businesses/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SEO techniques part 4 : Keywords</title>
		<link>http://thesimplewebcompany.com/seo-techniques-part4/</link>
		<comments>http://thesimplewebcompany.com/seo-techniques-part4/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 15:17:41 +0000</pubDate>
		<dc:creator>editor</dc:creator>
				<category><![CDATA[SEO tips]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[target audience]]></category>
		<category><![CDATA[traffic]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=142</guid>
		<description><![CDATA[When you get your own website, there is often the temptation to add all sorts of fancy &#8220;bells &#38; whistles&#8221; to it, to tell the world all about you or your business. But there is another very relevant point of view: do your potential customers WANT to see those bells &#38; whistles? Do they care? [...]]]></description>
			<content:encoded><![CDATA[<p>When you get your own website, there is often the temptation to add all sorts of fancy &#8220;bells &amp; whistles&#8221; to it, to tell the world all about you or your business. But there is another very relevant point of view: do your <span id="more-142"></span>potential customers WANT to see those bells &amp; whistles? Do they care? They probably just want whatever product or service they were looking for in the first place &#8211; so keeping your site simple, clean and to the point has great merits.</p>
<p>Brian from &#8220;<a href="http://seopressformula.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/seopressformula.com/?referer=');">SEOPress Formula</a>&#8220;, one of the many newsletters I subscribe to, says this:</p>
<blockquote><p>About a week ago or so, I sent you an email about helping people to buy stuff they need or want. It is really a simple process.</p>
<p>1) Identify what folks are searching for.<br />
2) Create a list of &#8220;money&#8221; keywords within the niche.<br />
3) Create a website based on the money keywords.<br />
4) Cash checks.</p>
<p>Sounds easy right, truth be told it is not rocket science. If I can do this &#8230; you can too.</p>
<p>It is simply a matter of understanding how people search, how Google and other search engines evaluate web pages and addressing these issues as you create a site.</p>
<p>One tip I want to give you today is based on the part about &#8220;helping people to buy&#8221;.</p>
<p>If the goal is to sell lawn mowers through the ebay affiliate program (or any other online merchant for that matter) then you should ONLY create content based on lawn mowers.</p>
<p>I see lots of webmasters adding all kinds of fancy whizz bang graphics, web 2.0 buttons, flash elements and what not too their site because they can.</p>
<p>Wordpress makes this really easy &#8230;.</p>
<p>However just because you can add all kinds of cool banners and images does not mean you should. In fact &#8230; it can dilute your sites content.</p>
<p>If someone wants to find a hard to get part for their &#8220;lawnboy&#8221; lawnmower do you think they care about flashing images, banners and cool looking graphics? No they do not!</p>
<p>If they search Google and end up on your site you want them to be able to find exactly what they are looking for, quickly and easily.</p>
<p>When I design sites today they are simple, clean, easy to navigate. This makes it very easy for my site visitors to get just what they are looking for.</p>
<p>Next time your working on a web page Tracey make sure your sites content is very tightly focused on your main theme.</p>
<p>Only add elements to your site that helps people to find what your site offers.</p>
<p>An example:</p>
<p>If your selling lawnmowers do not add a link for people to sign up for an adsense account (or any other offer that is not a lawnmower offer).</p>
<p>Your visitors are looking for lawnmowers &#8230; then give them lawnmowers, and nothing else.</p></blockquote>
<p>The key point here, for anyone wanting to ensure they have good SEO, is point 2 right near the top:  <span style="color: #ff0000;">Create a list of &#8220;money&#8221; keywords within the niche</span>. How will YOUR customers be searching for the products or services you offer? Please yourself in their shoes for a moment &amp; that can really help.</p>
<p>Good luck!</p>
<p>Tracey</p>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="SEO techniques part 4 : Keywords" url="http://thesimplewebcompany.com/?p=142"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/seo-techniques-part4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Goals for 2009 : part 2</title>
		<link>http://thesimplewebcompany.com/goals-for-2009-part-2/</link>
		<comments>http://thesimplewebcompany.com/goals-for-2009-part-2/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 10:51:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Useful Tips]]></category>
		<category><![CDATA[business coaching]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[new years resolutions]]></category>
		<category><![CDATA[roadmap]]></category>
		<category><![CDATA[useful tip]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=161</guid>
		<description><![CDATA[Another take on goals and resolutions arrived in my email this morning, this time from a business coaching perspective: I hope you find it inspiring!
And remember : &#8220;baby steps&#8221; &#8230; one little step at a time gets you to your goal&#8230;

Creating Positive  Change
by  Laurie Cameron
It&#8217;s that time again &#8230;have you  made your [...]]]></description>
			<content:encoded><![CDATA[<p>Another take on goals and resolutions arrived in my email this morning, this time from a business coaching perspective: I hope you find it inspiring!</p>
<p>And remember : &#8220;baby steps&#8221; &#8230; <span id="more-161"></span>one little step at a time gets you to your goal&#8230;</p>
<blockquote>
<h2 style="text-align: center;"><strong><span style="font-family: Verdana; color: #000066; font-size: large;"><span style="font-size: 16pt; font-family: Verdana;">Creating Positive  Change</span></span><br />
</strong><span style="font-size: x-small;"><span style="font-size: 10pt;">by  Laurie Cameron</span></span></h2>
<p><span style="color: #000066; font-size: x-small; font-size: 10pt; font-family: Arial;">It&#8217;s that time again &#8230;have you  made your New Year&#8217;s Resolutions? Or are you like many well-intentioned people  who have decided it&#8217;s a losing battle and not worth the  aggravation?</span></p>
<p><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">New Year&#8217;s Resolutions are always  filled with good intentions and hope for a better life this year than we had  last year. But what happens when February rolls around and our good intentions  have become a source of frustration and self-recrimination? There are many  reasons why resolutions don&#8217;t stick. See if any of these feel  familiar:</span></span></p>
<ul type="disc">
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Too big or too unrealistic; they  create a sense of &#8220;Overwhelm-Induced Inertia.&#8221;</span></span></li>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Floating Resolutions; they&#8217;re not  attached to your vision. </span></span></li>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Externally motivated; they&#8217;re what  someone else thinks you should do or want. </span></span></li>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">There&#8217;s no detailed plan or strategy  to reach them, they&#8217;re all talk and no action; or your plan is too broad and not  specific enough. Lack of motivation or follow-through. </span></span></li>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Too rigid or absolute.</span></span></li>
</ul>
<p><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">If you want to create positive  change in your life, here are some strategies to help you increase your chances  for success:</span></span></p>
<ol>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Choose a resolution that feels  manageable, yet still challenges you. </span></span></li>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Be sure your resolution or goal is  clearly attached to your vision; achieving it will take you toward your vision  rather than away from it. </span></span></li>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Be clear that your resolution is  something YOU want. </span></span></li>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Have a plan that not only defines  the major steps over time, but also the small, individual action steps you can  take on a daily basis. </span></span></li>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Create some system of  accountability; enlist the help of a Buddy who is as motivated as you are. </span></span></li>
<li class="EC_MsoNormal"><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">As you work your plan, allow the  process to evolve and be refined.</span></span></li>
</ol>
<p><span style="font-family: Arial; color: #000066; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Step up and resolve to make it a  powerful and fulfilling 2009!</span></span></p></blockquote>
<p>Wishing you well!</p>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="Goals for 2009 : part 2" url="http://thesimplewebcompany.com/?p=161"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/goals-for-2009-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Goals for 2009</title>
		<link>http://thesimplewebcompany.com/goals-for-2009/</link>
		<comments>http://thesimplewebcompany.com/goals-for-2009/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 13:10:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Useful Tips]]></category>
		<category><![CDATA[business goals]]></category>
		<category><![CDATA[goals 2009]]></category>
		<category><![CDATA[justin michie]]></category>
		<category><![CDATA[new years resolutions]]></category>
		<category><![CDATA[roadmap]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=138</guid>
		<description><![CDATA[You don&#8217;t have to think of them as &#8220;resolutions&#8221; &#8230; but without goals for your business, and some ideas on how to achieve them, you could find the year turns out to be frustrating &#8211; a bit like setting out on a journey to somewhere unfamiliar without a roadmap (or even Satnav or GPS!).
I subscribe [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">You don&#8217;t have to think of them as &#8220;resolutions&#8221; &#8230; but without <strong>goals </strong>for your business, and some ideas on how to achieve them, you could find the year turns out to be frustrating &#8211; a bit like setting out on a journey to somewhere unfamiliar without<span id="more-138"></span> a roadmap (or even Satnav or GPS!).</p>
<p style="text-align: left;">I subscribe to many internet-related newsletters, and have had many people writing about New Years resolutions and goals, but I found this particular article by Justin Michie to be simple &amp; straightforward.</p>
<p style="text-align: left;">Have a read: <a title="Goals for 2009" href="http://www.justinmichie.com/general_marketing/happy_new_years.php" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.justinmichie.com/general_marketing/happy_new_years.php?referer=');">http://www.justinmichie.com/general_marketing/happy_new_years.php</a></p>
<p style="text-align: left;">Wishing you all an abundant and successful 2009!</p>
<p style="text-align: left;">Regards<br />
Tracey</p>
<p style="text-align: left;">P.S. A couple of great coaches I know, who can help with goal setting, are</p>
<ul style="text-align: left;">
<li>#1 has to be Lusanna, who has helped me transform my life through goals! <a title="Lusanna Hoddell" href="http://www.lusannahoddell.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.lusannahoddell.com/?referer=');">http://www.lusannahoddell.com/</a></li>
<li>#2 Suzy: <a href="http://www.thebig-leap.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.thebig-leap.com/?referer=');">http://www.thebig-leap.com/</a> and <a href="http://suzygreaves.typepad.co.uk/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/suzygreaves.typepad.co.uk/?referer=');">http://suzygreaves.typepad.co.uk/</a></li>
</ul>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="Goals for 2009" url="http://thesimplewebcompany.com/?p=138"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/goals-for-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO techniques part 3 : AllInOneSEO plugin</title>
		<link>http://thesimplewebcompany.com/seo-techniques-part3/</link>
		<comments>http://thesimplewebcompany.com/seo-techniques-part3/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 14:44:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO tips]]></category>
		<category><![CDATA[All In One SEO plugin]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Useful SEO techniques]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=133</guid>
		<description><![CDATA[All In One SEO plugin : all my clients have this very useful &#38; important accessory included when I build their Wordpress sites, and I&#8217;ve mentioned to all you the importance of SEO (Search Engine Optimisation) for each and every page and post that you write.
As we&#8217;re heading rapidly towards a new year, I thought [...]]]></description>
			<content:encoded><![CDATA[<p>All In One SEO plugin : all my clients have this very useful &amp; important accessory included when I build their Wordpress sites, and I&#8217;ve mentioned to all you the importance of <span id="more-133"></span>SEO (Search Engine Optimisation) for each and every page and post that you write.</p>
<p>As we&#8217;re heading rapidly towards a new year, I thought it would be useful to remind you about SEO in the year ahead &#8230; and give you a link to the originators of the &#8220;All In One SEO&#8221; plugin, as they have some excellent hints tips and explanations about SEO and how it benefits your Wordpress website or blog.</p>
<p><a title="All In One SEO" href="http://semperfiwebdesign.com/portfolio/wordpress/wordpress-plugins/all-in-one-seo-pack/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/semperfiwebdesign.com/portfolio/wordpress/wordpress-plugins/all-in-one-seo-pack/?referer=');">All In One SEO Plugin</a></p>
<p>Happy 2009! May it be successful and prosperous!</p>
<p>Kind regards<br />
Tracey</p>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="SEO techniques part 3 : AllInOneSEO plugin" url="http://thesimplewebcompany.com/?p=133"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/seo-techniques-part3/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Highlighting goes high-tech</title>
		<link>http://thesimplewebcompany.com/highlighting/</link>
		<comments>http://thesimplewebcompany.com/highlighting/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 10:29:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Useful Tips]]></category>

		<guid isPermaLink="false">http://thesimplewebcompany.com/?p=91</guid>
		<description><![CDATA[Wouldn&#8217;t it be SO handy if there was a way  of highlighting the content of a website then sending it to a colleague, your team or a friend?  It would be like highlighting the good parts of a book so that they could get right to the good stuff.  Well there is such a tool [...]]]></description>
			<content:encoded><![CDATA[<p>Wouldn&#8217;t it be SO handy if there was a way  of highlighting the content of a website then sending it to a colleague, your team or a friend?  It would be like highlighting the good parts of a book so that they could get right to the good stuff.  Well there is such a tool &#8230; of course, otherwise this post would be a little pointless!<span id="more-91"></span></p>
<p>Here&#8217;s how it works:</p>
<ol>
<li>Visit the website <a title="Awesome Highlighter" href="www.awesomehighlighter.com" target="_blank">www.awesomehighlighter.com</a></li>
<li>Enter the blogsite or website address that you wish to highlight in the appropriate field</li>
<li>Click &#8220;Highlight Page&#8221; to begin highlighting important sections</li>
<li>The blogsite/website will appear with the &#8220;Awesome Highlighter&#8221;                     tool bar across the top</li>
<li>Highlight the content of the website that you wish to share. You can change the highlight colour by using the colour chooser on the top right corner of the toolbar</li>
<li>You can add a note as well.  It looks just like a post-it note and it allows you to add even more detail, explaining what you want to get across</li>
<li>Press &#8220;Done&#8221; in the toolbar at the top of the screen</li>
<li>You get to a page that contains the content you highlighted, and a customized URL which is the URL you send out to your team, friends, family etc to show them the important parts of a website</li>
</ol>
<p>Here is a sample of the home page of THIS website, with highlighting:<br />
<a href="http://awurl.com/kfOw24Yjs" onclick="pageTracker._trackPageview('/outgoing/awurl.com/kfOw24Yjs?referer=');">http://awurl.com/kfOw24Yjs</a></p>


<!-- Begin TwitThis script (http://twitthis.com/) -->
<div style="text-align:left;">
<script type="text/javascript" src="http://s3.chuug.com/chuug.twitthis.scripts/twitthis.js"></script>
<script type="text/javascript">
<!--
document.write('<a href="javascript:;" onclick="TwitThis.pop();"><img src="http://s3.chuug.com/chuug.twitthis.resources/twitthis_grey_72x22.gif" alt="TwitThis" style="border:none;" /></a>');
//-->
</script>
</div>
<!-- /End -->

<script type="text/javascript" class="owbutton" src="http://www.onlywire.com/button" title="Highlighting goes high-tech" url="http://thesimplewebcompany.com/?p=91"></script>]]></content:encoded>
			<wfw:commentRss>http://thesimplewebcompany.com/highlighting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
