SEO techniques part 4 : Keywords

When you get your own website, there is often the temptation to add all sorts of fancy “bells & whistles” to it, to tell the world all about you or your business. But there is another very relevant point of view: do your potential customers WANT to see those bells & whistles? Do they care? They probably just want whatever product or service they were looking for in the first place – so keeping your site simple, clean and to the point has great merits.

Brian from “SEOPress Formula“, one of the many newsletters I subscribe to, says this:

About a week ago or so, I sent you an email about helping people to buy stuff they need or want. It is really a simple process.

1) Identify what folks are searching for.
2) Create a list of “money” keywords within the niche.
3) Create a website based on the money keywords.
4) Cash checks.

Sounds easy right, truth be told it is not rocket science. If I can do this … you can too.

It is simply a matter of understanding how people search, how Google and other search engines evaluate web pages and addressing these issues as you create a site.

One tip I want to give you today is based on the part about “helping people to buy”.

If the goal is to sell lawn mowers through the ebay affiliate program (or any other online merchant for that matter) then you should ONLY create content based on lawn mowers.

I see lots of webmasters adding all kinds of fancy whizz bang graphics, web 2.0 buttons, flash elements and what not too their site because they can.

WordPress makes this really easy ….

However just because you can add all kinds of cool banners and images does not mean you should. In fact … it can dilute your sites content.

If someone wants to find a hard to get part for their “lawnboy” lawnmower do you think they care about flashing images, banners and cool looking graphics? No they do not!

If they search Google and end up on your site you want them to be able to find exactly what they are looking for, quickly and easily.

When I design sites today they are simple, clean, easy to navigate. This makes it very easy for my site visitors to get just what they are looking for.

Next time your working on a web page Tracey make sure your sites content is very tightly focused on your main theme.

Only add elements to your site that helps people to find what your site offers.

An example:

If your selling lawnmowers do not add a link for people to sign up for an adsense account (or any other offer that is not a lawnmower offer).

Your visitors are looking for lawnmowers … then give them lawnmowers, and nothing else.

The key point here, for anyone wanting to ensure they have good SEO, is point 2 right near the top:  Create a list of “money” keywords within the niche. How will YOUR customers be searching for the products or services you offer? Please yourself in their shoes for a moment & that can really help.

Good luck!

Tracey